In 2017, we create Newk, the first brand of energy-generating furniture produced from nuclear waste. The furniture can remotely recharge the electronic devices and feed the interior of a home without connections.
The brand is positioned as presenting high-end furniture products and must differentiate at the first glance of other brands. It was necessary to think of a way of integrating the energy into the furniture, hence the luminous LEDs embedded in the material.
This student project is a false communication campaign.