NEWK

In 2017, we create Newk, the first brand of energy-generating furniture produced from nuclear waste. The furniture can remotely recharge the electronic devices and feed the interior of a home without connections.

The brand is positioned as presenting high-end furniture products and must differentiate at the first glance of other brands. It was necessary to think of a way of integrating the energy into the furniture, hence the luminous LEDs embedded in the material.

This student project is a false communication campaign.

  • Vice Project Manager / Artistic Director / 3D Designer
Image module
  • Euratom, chaise avec pied lumineux
Image module
  • Original blue, lampe sans branchement
Image module
  • Phoenix
Image module
  • Touchy
Image module
  • WW2, table qui recharge vos appareils électroniques
Image module
  • Gorby, étagère éclairante